Well a new study in the UK by Craig Roberts, a University of Liverpool professor focuses on the role of scent in mate choice among humans and mice would like to think so. The research found that men who used Lynx deodorant, Axe's British-brand cousin, were seen as more attractive by females than men who used a "placebo" deodorant with no fragrance.
But this study was done by smelling the Axe not on the men, which is saying will the women be more attractive the men or the smell of the Axe
(adage.com)But the research indicates a statistically significant proportion of the women did find Lynx-wearing men more attractive than their non-deodorized peers when they watched 15-second videos the men made describing themselves. The fragranced men got an average rating of 4.2 on a 7-point scale, 0.4 points higher than the 3.8 recorded for the wearers of placebo deodorant.